Product Marketing
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- Penuh waktu
- On-site • Jakarta Timur
- Rp4.000.000 – 5.000.000
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Deskripsi Pekerjaan
- Understand the company products
- Understand. Connect. Resonate with the users
- Translate benefits of the users into stories and use cases
- Sell the unique selling points of the product
- Craft compelling stories and messages around the benefits of the users for the different target audience
- Understand how to connect and attract users across the different funnel
- Follow and analyze market trends to position products
- Develop product marketing strategies
- Project management across various teams (investment research, creative, content, digital ads, product) to execute strategies
- Test marketing product features, releases, and ad copy
- Track and evaluate performance using relevant KPIs and feedback from existing and prospective customers
Kualifikasi
- Proven Project Management & Prioritization skills
- Proven track record in managing product and or customer lifecycle marketing.
- Proven ability to turn data and insights into marketing strategies and messages
- Multi tasking, self-drive, and strong entrepreneurial skills in maneuvering a data-driven decision within ambiguity.
- Budget management skills with ruthless prioritization to optimize measurement of return on investment
- Ability to write compelling stories and ad copy
- Strong empathy and understanding of how customers will react to stimuli
- Having strategic thinking skills, analytical mind, creativity, and strong quantitative skills
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Who are we?
Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading
digital lending product, Tunaiku has the distinction of being the first FinTech product in
Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we
managed to get listed on the Indonesian Stock Exchange.
How did we manage to do that?
We are changing people’s perception of a bank. We believe we are the innovators who combine
customer focus principles with creating technology-based impact. We incorporate freedom and
flexibility as part of our startup working culture DNA to encourage innovation in creating better
financial solutions for the banking industry. We think of ourselves as, ‘A technology company
with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’
How did it all start?
Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the
bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank)
in 2014. It has then undergone a significant digital transformation to become one of the
country's forerunning fintech institutions through its award-winning digital lending platform,
Tunaiku.
Our philosophy, mission, and vision
Technology must impact lives, must improve lives. We exist to provide banking to those who
‘need’ and not only to those who ‘want’. Services when provided to those who need at the time
of their need brings smiles. Our vision is to bring 200 million smiles.
More about the bank with startup culture environment
Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have
fun at the workplace! We provide a great working environment that pushes people to grow
outside their comfort zone. People with high drive and ambition find us a very attractive place to work as their career growth matches their own drive and not any staid policies. Thus we hold the honor of being awarded “Best Place to Work in Indonesia”. Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it, have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our journey to ‘Impact Lives’.
Join us today and create #unlimitedinnovations!
